List Procurement
We regularly get phone calls asking if we can get "good" lists. The fact is, we deal with only the most respected list providers in the industry. As important as the list source is, however, the criteria used to select the list is significantly more so. Many organizations make selections based upon an 'intuitive knowledge' of their customer — and then they wonder why the program didn't perform up to expectations.
Sometimes the creative gets blamed. Sometimes the offer. But the vast majority of the time the list takes the hit whether it's deserved or not. If you have worked out your selection criteria and are confident that it's appropriate we'll be happy to get you a list of the highest quality that matches those criteria. If you only have a general idea of what you want we can develop criteria that match your customer model.
We Provide
- Direct Mail and Telemarketing lists
- Highest quality list sources
- Accurate, granular targeting
- Key Coding, cell coding and Nth selects
- Testing matrices and coding schemes
- Scoring and random encoding
- List management
